Designing interactions, fashion, and the future of stuff. Working with code and form.

I am from California. I studied
Design | Media Arts at UCLA, and Interaction Design at CIID. I currently live and work in NYC.

Email me at:
rhymeandreason1.0 (at)
I also have a blog, and you can find me on Twitter @rhyme_andreason.

Rhyme & Reason

exploring light as a material for transformative fashions

What if we could make clothes out of immaterial things? With LEDs diffused through layers of fabric and knit, softness and warmth are paralleled in material and effect, imparting the sense that one can touch and hold light.
For more photos and info visit


There have been many garments made using LEDs by now, yet most all work with LEDs in clothing have focused on making "clothes with LEDs", not "clothes with light". This distinction is important, as it has totally different priorities.

Dozens of bright white LEDs are embedded in each garment, using a custom developing wiring system for an invisible finish.

All pieces use removable battery components. Custom made Lithium Poly battery packs provide up to 10 hours of continuous light. Standard AAA batteries can also be used.

Press & Publications

"Rhyme & Reason", Tangible, Gestalten: Berlin, Germany. January 2009. Editors: R. Klanten, S. Ehmann, M. Huebner
>>info link

Étapes de mode: 1 Démarches creéatives [The Fashion design process: Creative aproaches], Esmod Editions: Paris, France. September 2009.

"rhyme & reason: From Day to Night", Volt-Lighting Design magazine. Jan/Feb/Mar 2009,cover,pg 82-83. Portugal.

"Industrial Technology Light Fashion." DESIGN Magazine, August 2008, pg 50-51. Beijing, China.
>>pdf link

"Vestirse de luz [To get dressed in light]", Siemens corporate magazine. Winter 2009, pg 13. Barcelona, Spain.
>>pdf link (tentative)

Web selections

"Illuminate" was a modern dance performance about the Big Bang, performed in NYC September 24/25, 2010. A collaboration with Indelible Dance company, featuring 7 original LED pieces.