Have you ever pondered how many things are designed by designers to be enjoyed, most solely, by other designers? How much of our design enterprise is essentially self-referential? And why do we counsciously and unconsciously collect design-y items because they are design-y and to designate ourselves as design-y?

And so, with the current craze of "designer toys" on the market, I introduce these Design Action Figures, that exemplify a selection of our best self-branding efforts and the peculiar obsessions found within each profession.